Monday, July 30, 2007

Mix yourself a Ferrari


Some like it, some hate it, but you can find the Ferrari name on just about everything these days. The exotic Italian automaker, as is commonly known, has been pursuing and escalating a merchandising campaign that has accelerated its way into just about every market segment imaginable. Now it may surprise some of the guys over in Maranello, but it turns out there are still some things money just can't buy. Like having a drink named after you.
To well-versed bartenders and their most loyal customers (and by that we mean drunks), this will come as no big news, but as this writer recently discovered, there's a drink called the Ferrari. To the best of our knowledge it's the only racing team or carmaker that has a mixed drink named after it, and if you follow the jump, we'll tell you just how to make it.

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