The Live Earth concerts on July 7, 2007, in which smart was involved as an international partner, thrilled more than two billion people around the globe. Listeners all over the world were able to experience the live concerts, which were staged for 24 hours on behalf of climate protection, either live or via TV, Internet or radio. smart supported the concert series by providing the official shuttle service for the musicians. All of the musicians, including Madonna, Sting, Phil Collins, and Shakira, used their public appearances to declare their commitment to climate protection and chose extremely climate-friendly modes of transport to get to their respective concerts.
As a global partner of Live Earth, smart operated the official shuttle service for all of the musicians appearing at the eight concerts, which were staged on all continents. The international stars were transported in the smart fortwo and were thus able to see for themselves that an easy and comfortable ride is not dependent on vehicle size. The transport fleet also included low-emission Mercedes-Benz E-Class models fueled with biodiesel, SunDiesel, and natural gas, as well as the world's cleanest diesel vehicle, the Mercedes-Benz E 320 BLUETEC.
On behalf of climate protection projects, numerous celebrities in New York, London, and Hamburg autographed a white and silver smart fortwo in each city. The smart in Hamburg, for example, was autographed by Snoop Dogg, Shakira, Enrique Iglesias, Katie Melua, Jan Delay, Sasha, Juli, Roger Cicero, Mando Diao, Silbermond, Stefan Gwildis, Maria Mena, Revolverheld, Mia, Chris Cornell, Michael Mittermaier, Reamonn, Samy Deluxe, Jasmin Wagner and many others. From today until July 13, it will be auctioned off on eBay, with the proceeds going to the Save Our Selves – SOS initiative spearheaded by Al Gore and Kevin Wall.
The spectators at the concerts also showed tremendous interest in ecological driving. The smart stages in Hamburg and London became central information hubs for many spectators, where they could find out more about transportation and environmental issues.
The musicians were also enthusiastic about the relaxed atmosphere of the official catering service set up exclusively for them in Hamburg, the smart kitchen. There, Tim Mдlzer and the "Rote Gourmet Fraktion" cooked unusual culinary delicacies for the stars, giving them the opportunity to get to know the smart brand backstage as well.
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